The archive

Everything we
have made so far.

Le SMASH is a restaurant that also makes things — campaigns, pop-ups, collaborations. 99 pictures, in seven parts.

01

Campaigns

Shot for a season, a launch or a single idea.

  • Le COQ has landed — a hand holding a piece of buttermilk chicken
  • Pickle your taste buds. Sour? We prefer personality
  • Le King Fin — the fish burger held in two hands
  • Sear you soon. Meat me here — a single patty hung against black
  • Meet the beast — the spicy bacon BBQ burger in section
  • A press coming down on a ball of beef, in black and white
  • Frites that belong with every burger
  • In case of emergency, smash the glass — a burger behind glass
  • Not just salmon — cured salmon plated on dark ceramic
  • Hate onions? You will love the Onion Smash
  • Rain or shine, we deliver — a burger over a Yangon skyline
  • Happy hour, Monday to Friday — a glass raised against black
  • Smash now, thank us later
  • The brunch menu cover — Western soul, Myanmar heart
  • Smash — a black and white portrait with the wordmark down the side
  • Where every smash is a masterpiece — four wrapped burgers held in tattooed arms
  • A busy day, with each brunch dish on the table labelled
  • A new smash arrives: homemade cured salmon with cream
  • A new smash arrives: beef tartare on toast
  • Burgers — three stacked in one hand
  • Enjoy Le SMASH at home
  • Best burger — the magazine cover layout
  • An editorial spread for the Le SMASH Burger
  • An editorial spread for the Onion Smash Burger
  • An editorial spread for the Miso Bacon Burger
  • An editorial spread for the Spicy Bacon BBQ Burger
  • An editorial spread for the Pulled Pork Burger
  • An editorial spread for the Le COQ Buffalo Chicken Burger
  • An editorial spread for the SMASH O Filet, the fish burger

02

Events and Pop-Ups

Nights out of the room — markets, takeovers, one-offs.

  • A red, black and white balloon arch outside the shopfront on opening day
  • The room full, every table taken
  • Friends on the red banquette with shopping bags and a menu
  • Two hands holding the Le SMASH and TRT cards for the pop-up
  • A boy taking the first bite of a burger at the counter
  • Someone hanging from gymnastic rings in the room
  • A guest carrying two trays of burgers across the room
  • A guest holding a wrapped burger, seen in profile
  • Two guests eating wrapped burgers side by side
  • A guest mid-bite against the papered wall
  • A guest eating at the booth, tray in front of them
  • Two guests in the room after dark

03

Food and Product

The plate as it leaves the pass.

  • A cheeseburger held close, the cheese draped over the patty
  • A burger and fries served on newsprint
  • A burger half unwrapped in its printed paper
  • Frites in a Le SMASH basket on red
  • The service bell on the pass
  • A plated dish with a dipping sauce
  • A burger held over a loaded tray
  • A tray of burger and fries against a chalked wall
  • A brunch table spread across several plates
  • A burger opened out of its wrapper
  • Waffles, eggs and salsa verde on one plate
  • A burger held over a table of red Le SMASH bags
  • The brunch table photographed from above, hands reaching in
  • A full table mid-meal
  • Chicken tenders and dips on a steel tray at the counter
  • A cheeseburger close enough to count the layers
  • Four wrapped burgers held in two arms
  • A hand lifting a tender off the tray at the counter
  • The chicken burger with frites in the foreground
  • Steak frites, sauce being poured over

04

Spaces and Locations

Three rooms, five kitchens.

  • The shopfront from the street, signage lit
  • The counter and stools, empty before service
  • The room in the evening, neon on
  • The painted menu wall, beside the framed Napoleon
  • The kitchen seen from the floor, under the hanging sign
  • A table against the green tiled wall

05

Behind the Scenes

Prep, service, the people who cook it.

  • A cook pressing balls of beef flat on the plancha
  • A cook holding a steel bowl of frites
  • Burgers and fries lined up on trays at the pass
  • Two cooks working side by side
  • A chef calling across the kitchen during service
  • The Le SMASH wordmark on the back of a staff shirt
  • The kitchen seen through the pass window mid-service
  • A cook holding out a bowl heaped with frites
  • A staff shirt reading Smash, Smash, Smash from behind
  • The hand-lettered Le SMASH shirt from behind
  • A cook stirring a tray of sauce in the kitchen
  • A cook in whites at the plancha, mid-service

06

Collaborations

Work with other brands, restaurants, artists and venues.

  • Blind Tiger x Le SMASH, the Sunset Ibiza invitation
  • Le SMASH x Ah-so, the Sip and Smash artwork
  • Le SMASH x Brittos, the Red and White Party invitation
  • Brittos x Le SMASH x TagU, an exclusive event poster
  • The room as it appears in a music video by AR-T

07

Special Projects

The things that fit nowhere else, which is usually the point.

  • Napoleon crossing the Alps, holding a burger
  • Four figures on a zebra crossing, after Abbey Road
  • Tiny hands, big appetite: a child eating a burger among stickers
  • The staff and merchandise shirts, front and back
  • Two Le SMASH mugs, black and white
  • The monogrammed burger wrap paper, folded
  • The Le monogram set as a repeating tile
  • A car boot full of Le SMASH takeaway bags
  • The Smash Now, Thank Us Later shirt, worn
  • The Le monogram in cream on red
  • The Le monogram in red and cream outline on black
  • The Fries Before Guys shirt, worn, holding loaded frites
  • A Le SMASH takeaway bag on the counter
  • The brunch menu board, every dish photographed
  • The main menu board, every dish photographed

Still to come

More than fits
on one page.

Sections and their contents are both meant to grow — adding work is one line in src/data/gallery.ts and a file in public/media/gallery/.

See the menu